3 Good Reasons to Start an Email List

An email list gives an author a positive ROI once they’ve invested in their readers (leads). How do you invest in your leads? By providing them with good value consistently. Keep in mind, you should set the standard of how often you’ll communicate with your leads earlier on (whether it’s weekly or monthly, or only when you have a new release). If you take months to publish a new book, it’s a good idea to have an email or two in between, even if its just-here’s what I’m working on.

Low-cost marketing 

In today’s marketplace, you have to pay for everything as far as advertising goes. But building an email list is a low-cost alternative. Set up a landing page on a platform such as MailChimp or ConvertKit and offer a valuable freebie in exchange for an email address. You can also add a sign-up option in your book. People are on their smartphones all the time where there's tons of distraction i.e. social media. You want to be in someone’s Inbox where you have all their attention.

You can get feedback from your readers

If you’ve grown an email list of your ideal readers then you have something valuable. You can now ask your subscribers questions and get direct feedback. 

This feedback can be useful because it informs you of what a larger audience may want. 

Stay front and center

Staying relevant in the minds of those on your email list is another benefit. There’s a lot of competition out there, so don't let your readers forget you in between publication. Send an email about your daily writing routine, what you're working on, or what you're reading (anything those on your list might find interesting) and stay top of mind.

If you'll like more insight on the book publication process, download the list-building checklist.

 

 

 

 

Use These 3 Techniques to Improve Your Book Sales

1. Write to market

You have the best chance at succeeding as a new author if you already have a built-in platform. What do I mean by that? You have an Instagram account with hundreds or thousands of followers eagerly waiting for something you’re going to drop. Or you’re an online professional with clients who’ve been waiting for you to put your genius down on paper.

But what if you don't have a platform?

Then give yourself a better chance at success by writing to market. You want to write in a niche or category where there’s already readers who enjoy books like the one you intend to write. Chances are if they read one book in your niche and they loved it, they’re going to be looking for other books in the same niche.

2. Build an email list

An email list is not only gold to marketers, but to successful authors as well.

You don’t want to start from scratch every time you publish a book. You want to build up anticipation for what you’ve written. Most of all, you want to be in front of people who’ve already said that they enjoy your style of writing. They’ve told you this by giving you their email address.

An email list can help you publish a book and gain visibility on Amazon’s hot new releases list. The larger the list, the more likely your book will end up on your genre’s bestseller list. This increased viability tends to have a snowball effect, gathering more sales for your book.

And the greater the sales, the bigger the audience.

3. Have a cover similar to those in your genre

One mistake many new authors make, and even those more seasoned to publishing, is choosing the wrong book cover.

You don’t have to spend hundreds for a good book cover. They’re many book designers who are $150 and less. You can even DYI your cover.

Take a look at books in your niche. What’s on the cover? Are there any similar elements of bestselling books in your category? What type of font is used and how big is the author name? All these elements are something you have to consider.

You want your book cover to be appealing and draw readers in simply by looking at the thumbnail. But you also want your cover to blend in with the others in its category so that readers feel like it "fits in" with what they’re looking for as they browse. If your cover's appealing, they’ll stop in their tracks to take a closer look.

If you'll like more insight on the book publication process, download the Write to Market map.

2 Big Self-Publishing Mistakes You Can Easily Avoid

1. Writing in a different niche with every book release

In order to build a reader base that consistently buys your books, readers have to know what to expect from you.

This means you can’t publish a self-help book one day, a cooking book another day, and then a book on practicing yoga. These three topics might all be of interest to you, but publishing in different categories will only confuse your readers, so much so that they might fall off.

If you do have an interest in more than one niche, the best thing to do is to publish consistently in the area you’re most interested in first. Let’s say you write and publish three books in the self-help category. Now that you’ve probably built a reader-base, you may want to try publishing in a different niche. Some long-time readers might follow you, others might not.

There’s no need for you to get stuck writing in one categeory.

But reader’s have to know what to expect from you.

On the other hand, if you initially write in a niche and you’ve gained no traction in terms of sales, its up to you to decide if to pivot and write in a different niche.

There’s been many examples of authors who didn’t find success in one niche, who then went on to become successful when they switched niches.

Only you can decide when to stick to the course.

 

2. Having a lackluster blurb

An author’s blurb is their 24-7 sales person.

When you’re brushing your teeth, your blurb is working for you. When you’re eating lunch at the office, your blurb is working for you. And when you’re fast asleep, you’re blurb is working for you.

Readers don’t decide to buy a book just because they like the cover or because a friend recommended the book to them. They have to read the blurb and decide that the book sounds interesting enough to warrant their time.

We’re living in a fast-paced world where readers are consuming books on mobile devices.

Make your blurb short and snappy, enticing readers to pick up your book. Put effort into writing your book’s blurb or have someone craft one for you. Because an effective blurb is often the deciding factor for a potential reader.

If you'll like more insight on the book publication process, download the Write to Market map.